What Does An SSL Certificate Do For Me?

SSL’s – Secure Socket Layer Certificates. SSL certificates encrypt data transmitted over the Internet to prevent it from being captured and used by hackers.

Now I know a lot of you are saying, “I’m not doing any e-commerce on my website”. While it’s true an SSL certificate is required for accepting credit cards on a website, there are other good reasons for you to install an SSL certificate on your site.

Credit card information is not the only data you need to be concerned about. Does the website use forms to collect email addresses, names, phone numbers or other personal data? You’ll want to provide the securest environment for your visitors.

Overall, people are becoming more security conscious when it comes to their web activities. They often know, and are concerned about, phishing, SPAM and identity theft. Many people are accustomed to looking for the “lock” symbol or “HTTPS” in their browser to feel confident that their online experience is safe and secure. If someone visits your website and doesn’t see the “lock” or “HTTPS”, will they be weary of interacting with your site?

Some browsers even behave differently when accessing secured sites versus non-secured sites. Microsoft’s Internet Explorer 8 even changes the color of the Address Bar to indicate the presence of an SSL certificate. By installing an SSL certificate on your website, you show concern for your visitor’s best interests.

The small investment required to install an SSL certificate can give your visitors peace of mind and maybe generate more business as a result.

For more information on the different types of SSL certificates available, CLICK HERE.

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